US pay TV network Nickelodeon has partnered with Australian YouTube child star CKN Toys to develop original content.
The deal with the young influencer spans multiple countries and includes exclusive content for Nickelodeon-branded linear and digital platforms.
As part of the deal, Nickelodeon Australia will produce a short-form pre-school series for Nickelodeon and Nick Jr platforms with CKN Toys.
At the centre of CKN toys is seven-year-old Calvin, along with his three-year-old brother Kaison, who has gained more than 13 million subscribers on YouTube by unboxing and testing toys.
One YouTube video of CKN Toys unboxing a Spiderman car has attracting more than 275 million views since 2016.
“CKN Toys has grown to become one of the most popular YouTube channels in the world because kids and parents alike love Calvin’s sense of fun and play, and his good-natured personality,” says Jules Borkent, EVP of content and network strategy at Nickelodeon International.
“We’re looking forward to developing content that taps into all the things fans already love about CKN Toys and giving it a distinct Nickelodeon look and feel.”
YouTube stars have become an important channel to reach young children who are increasingly watching content on demand through the platform.
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