nib's Health First SCA audio campaign via EssenceMediacom

By AdNews | 9 March 2023
 

SCA has partnered with health and travel insurer nib and media agency EssenceMediacom for a campaign across LiSTNR, Hit and Triple M.

The Health First campaign, starting with a Women of Greatness live event hosted by Sarah Grynberg, will feature across the SCA audio ecosystem.

nib will sponsor key LiSTNR podcasts, have promotional content with the Hit Network’s Carrie & Tommy Drive show and streaming and broadcast audio commercial packages.

Grynberg, the host of LiSTNR’s successful A Life of Greatness podcast, hosted a panel of women who are pioneering putting their health first this year with nib at the helm on March 8 to coincide with International Women’s Day.

The campaign will also encourage listeners to visit The CheckUp, nib’s free health and wellbeing hub on its website to find tips and tricks from experts and professionals, and learn more about their own health using nib’s free online HealthCheck tool. 

SCA head of radio sales, Amanda Unwin, said: “Following the success of nib’s campaign with SCA last year, we have stepped up our partnership this year to develop an integrated audio ecosystem approach.

"As a teacher, speaker and writer who focuses on mindset, human behavior, and wellness, Sarah Grynberg is a natural fit for the campaign that launched on International Women’s Day."

EssenceMediacom associate investment director, Natassja Corban, said: “As nib’s media agency, we want to make an impact for our client. SCA’s solution goes beyond commercial packages to deliver a truly integrated content and talent campaign across the entire audio ecosystem.”

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