Ahoy Club, the global super yacht charter business owned by the Malouf family, has appointed independent digital agency Next&Co to its media and marketing.
Next&Co will be responsible for Ahoy Club’s full service digital media and B2B marketing and won the account following a three-way competitive pitch.
The Ahoy Club was founded in 2018 by the Malouf family, yacht owners and charterers who, after working with traditional yacht agents, wanted to create a better way for customers to charter a private yacht.
It has created the world’s first digital marketplace for superyachts a selection of more than 4,000 yachts.
The company also offers international super and mega yacht experiences including the Mediterranean, the Indian ocean and Southeast Asia, Northern Europe, the Caribbean, and Bahamas, and New Zealand, to name a few.
Ahoy Club CEO Ellie Malouf: “As Australia and the world emerges from COVID, there is opportunity to aggressively scale the business, and growing lead generation will be the central tenet of these aspirations.
"We have invested in people, processes, and systems to achieve this, including new business development staff in North America, the UK and Europe, improvements to our sales and marketing tools, and the appointment of performance driven digital agencies. Next&Co impressed us with their digital and search offering and their laser focus on results.”
Next&Co co-founder John Vlasakakis: “Ahoy Club has a completely unique offering in the Australian market and in many international markets for people seeking a once in a lifetime experience on board super and mega yachts where no expense has been spared.
"Next&Co will work with Ahoy Club to find and reach its target audiences using the most sophisticated digital channels to help drive customer growth for the company. It’s a really exciting time to be part of the journey.”
The Ahoy Club win follows the announcement that Next& Co was named as one of the top 10 media and marketing companies in the 2021 AFR BOSS Most Innovative Companies List.
Next&Co’s key innovation is its media auditing tool Prometheus, which has a global patent pending. Prometheus, a self-serve, easy to use and intuitive platform, allows advertisers to find out the efficiency of their digital ad spend across Google, Facebook, LinkedIn, and Bing. It has been used by more than 300 companies.
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