A Bloke with a Golden Chain
Sydney creative agency Bloke has picked up the creative account for Australia's biggest motel chain, Golden Chain. The agency won the account after a three-way pitch against undisclosed competitors. Golden Chain has motels across Australia as well as in New Zealand, Bali and Vanuatu and is looking to refresh its brand.
New home for Yahoo7
Yahoo7 has launched a new homepage to give visitors a personalised stream, serving up content based on their preferences and what they look at the most. The new homepage touts an uncluttered ad display, automatic optimisation across devices and a more simple ad buying process.
Swarm speakers announced
Speakers at the online community management conference Swarm, taking place in Melbourne on 3 and 4 September, have been announced. The include Justin Isaf, principal of The Communl Group and former director of community at The Huffington Post, Michael Wu, chief scientist at Lithium, and Andy Cronin of Isobar Australia.
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