Val Morgan goes large in NZ
Cinema advertising network Val Morgan has rolled out its audience measurement system, CineTam, in New Zealand. The system launched in Australia last year and uses Hoyts' loyalty scheme members' data to track which demographics have watched which movies, where they watched them and when.
Driessen sips on SoDA
IE Agency's managing partner Berry Driessen is joining the Australasian board of the Society of Digital Agencies (SoDA). He joins Rick Campbell from Resn, Matt Griffin from Deepend, and Tim O'Neill from Reactive. SoDA is a global network of digital marketing innovators, with representatives from 26 countries.
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