News Corp's premium food-lifestyle brand delicious will move to a new and expanded publishing model in 2025.
The expanded offering brings together a suite of metropolitan and regional digital and print assets to create a food network, with selected delicious.com.au content integrated through the masthead sites and their apps.
A new weekly delicious section will launch in the company’s state and regional mastheads across the country every Wednesday from February 2025.
The new delicious. section will feature food and dining news, recipes, city and regional eat out guides and travel through the lens of food. The delicious. 100 will be revealed alongside the new offering. A special gloss delicious. magazine will also be published quarterly in the state mastheads.
The move to an expanded weekly content offering will see the final regular monthly print edition of delicious be the June 2025 issue.
News Corp's state and communities MD and publisher, Mark Reinke, said insights show growing consumer demand for new and immersive food and dining experiences, across high end and value segments.
"We are also seeing increased demand for travel that features unique food experiences," he said.
"Our expanded delicious. premium food offering is designed to engage this large audience with compelling food, dining out and travel content, curated by our leading journalists who understand food trends better than anyone.”
News Corp's head of food, travel and health, Kerrie McCallum, said delicious. has always sought out great local, community and regional stories and integrating the brand into News’ state and regional mastheads allows the brand to connect the right content with the right people on a scale that's always been wished for.
"We will serve our states and communities more frequently with food content that is relevant to them and create a premium proposition," she said.
"We will also bring more regional and local stories to life because it resonates with our audience. Celebrating cultural moments, great local providores and businesses is what our audience is craving.”
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