Independent motorsport publication Speedcafe.com has signed an agreement with News Corp Australia through its News Sport Network to deliver motorsport content.
News Corp Australia's sport content site, CODE Sports, will house a dedicated mix of pieces from Speedcafe.com.
This will provide bespoke motorsport content to be positioned alongside specialised news and opinion-based offerings in NRL, AFL, Cricket, Netball, Football, Basketball and existing Supercars coverage.
Speedcafe.com covers every major motorsport category across the world from Formula 1 to NASCAR, IndyCar, MotoGP and GT racing, along with new and emerging categories.
Speedcafe.com MD Karl Begg said motorsport is in an enviable position where new fans across so many demographics are flocking to it - and are keen to satisfy their hunger for more information - which is reflected in this strategic alliance.
“This is a landmark moment in the 15 years that Speedcafe.com has been in operation and News Corp Australia selecting Speedcafe.com to enhance its motor sport coverage is validation of the focus and quality to our team’s hard work," he said.
News Corp Australia's News Sport Network GM of product and partnerships, Sachin Kumar, said the publisher has seen how popular its Supercars content is, so naturally Speedcafe.com was the obvious choice to deepen the commitment to audiences to serve even more motorsport content.
“This collaboration will provide unique promotional opportunities across News Corp Australia and Speedcafe.com for the many commercial partners that support motorsport in Australia," he said.
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