News Corp Australia is launching a new property platform, called At Home, for its state-based masteheads’ home and real estate sections.
From Saturday February 13, the property liftout will be published in NSW’s The Daily Telegraph, Victoria’s Herald Sun, Queensland’s The Courier-Mail and South Australia’s The Advertiser.
At Home joins realestate as a flip cover magazine, delivering property news and inspiration. Both At Home and realestate will be complemented with digital platforms on each masthead website.
“Our expanded weekend property platform forms a key part of an ongoing national program of product evolution to deliver the best offering for today’s consumer,” says national weekend editor Mick Carroll.
“Home aspirations go hand in hand with real estate and this new offering has been designed to deliver our readers a one-stop shop for all of their property needs.”
At Home will be led by national magazine editor Kelly Baker, and it will include news and latest trends in home design.
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