News Corp is extending its Delicious brand through partnerships with its local papers in Sydney and South Australia.
In Sydney, the publisher is launching Delicious. Sydney which will appear as a liftout in The Daily Telegraph on 19 August. The new liftout is in addition to Delicious. On Sunday which is included every week in The Sunday Telegraph’s Stellar.
In South Australia, the Source SA liftout will become Delicious. South Australia starting on 18 September. Delicious. South Australia will be included weekly in The Advertiser, SA Weended and Sunday Mail.
Delicious editor-in-chief Kerrie McCallum says the two new inserts will offer new ways to connect with its audience and grow in the premium food category.
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