News Corp Australia has appointed Ian Paterson to lead its New South Wales sales team as general manager, advertising sales, NSW.
Paterson will shape the NSW sales strategy and will report to managing director, national advertising sales, Lou Barrett.
"I have known Ian for 15 years and am thrilled he is joining us. He is an incredibly experienced leader, is well known and respected in the market and understands the opportunities and growth potential in this rapidly changing media landscape," Barrett said.
"I am absolutely confident he will drive a culture of excellence, accountability and continuous improvement within the sales team.”
Paterson was most recently executive GM commercial and membership at Collingwood Football Club. He also spent a combined 20 years at Nine Entertainment in a variety of sales and management roles including national sales director, MD Nine Melbourne and director commercial partnerships and Affiliates.
Paterson said having spent 25 years in the media sector, he's excited to be joining News Corp Australia and leading the NSW advertising sales team.
“Connecting with the Australian population like no other media organisation and delivering full service solutions to its partners puts News in the enviable position of being an industry leader with national reach and an unrivalled local identity.”
Paterson will relocate to Sydney and start in October.
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