UnLtd receives $6.5m for social impact
UnLtd has reached a record $6.5 million in total industry contribution to social impact for the first half of 2016. The media and advertising foundation connected 88 companies with 42 charities working with at-risk people to achieve a 71% year-on-year increase in the total value of funds, services, inventory and time donated by the media and marketing sector. The social impact report also found media inventory donated was up by 196% year-on-year and volunteers donated more than 8785 hours of their time.
P&G says it not cutting back on Facebook ads, despite reports
Procter & Gamble is not scaling back its advertising budget on Facebook, despite a report last month to the contrary. Instead it's getting smarter about its digital ad targeting, said the company's marketing chief Marc Pritchard at an AdWeek event. In August, reports suggested that P&G would be pulling it’s spend with Facebook over targeting concerns. Pritchard said the headlines were “misleading” and P&G is actually dividing its spend according to specific brands.
Watchdog will not oppose Adstream acquisition of Dubsat
The Australian Competition and Consumer Commission (ACCC) will not oppose AdStream’s proposed acquisition of Dubsat. Dubsat, which is an advertising content management and delivery company, operates in the US, UK, Australia, New Zealand, and South Africa. It provides cloud-based solutions to agencies, brands, broadcasters, production houses, and publishers across linear TV, digital and print. The deal, made in July, was subject to regulatory approval. The ACCC’s review focused on Adstream and Dubsat’s overlap in the electronic delivery of advertising content to print publishers, television and radio stations. Ultimately, it found majority if print advertising is already delivered without the use of Adstream or Dubsat.
Which brands do Aussies love?
Social analytics firm NetBase has crunched the numbers surrounding which brands Aussies love the most and it turns out the social networks have won our hearts. When it comes to global brands that Australian's love, Instagram and Facebook have come out on top, with the social powerhouses being followed by Amazon and Twitter. Closer to home the number one local brand that Australian's can't get enough of is Telstra, followed by Qantas and then rival Optus.
See the top 10 lists below for yourself:
The top 10 global brands loved by Australians are:
1. Instagram
2. Facebook
3. Amazon
4. Twitter
5. Apple
6. Snapchat
7. Pokémon
8. Pinterest
9. Etsy
10. Playstation / Sony
The top 10 Australian brands loved by Australians are:
1. Telstra
2. Qantas
3. Optus
4. Woolworths
5. Virgin Australia
6. Macquarie
7. Westpac
8. ANZ
9. Vegemite
10. Westfield
More than half of Australia’s digital ads are still unseen
The latest report from data and technology company Integral Ad Science (IAS) has found more than half of all digital advertising in Australian remains un-viewed. Only 49.3% of display ads are viewable, which is an improvement in recent years but still lands Australia below viewability levels seen in major overseas markets, including the US (53.6%, UK (57.4%), Germany (61.1%) and France (61.6%).
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