Switched on Media adds Grazia Magazine to client roster
WPP AUNZ’s digital media agency, Switched on Media has been appointed by Grazia Magazine to generate and implement its digital strategy as it relaunches as a digital-only publication.
To reach Grazia’s target audience, women aged 24-45, SoM aims to seed content and drive awareness to the new digital platform across digital channels. It will also roll out a range of campaigns including supporting Grazia’s partnership with Australian Fashion Week.
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