Qantas link-up with goCatch
Qantas is expanding its ever-growing list of brand partners, announcing that frequent flyer members can now earn points for catching a taxi through axi booking app goCatch.
This is the second brand link-up announcement for the airline in the past fortnight, following the formation of an international joint acquisition program with Tate and the Museum of Contemporary Art Australia in September.
Under the new brand tie-up, frequent flyer members can earn one Qantas point per dollar spent on taxi fares over $10.
goCatch CEO Ned Moorfield said the partnership was a significant corporate milestone for the brand: “We already know that over 350,000 Australians have downloaded goCatch – so now there’s an even more compelling reason to book and pay through our app for taxi travel.”
Creative department gets a boost at Leo Burnett Melbourne
Leo Burnett Melbourne has announced two new appointments in its creative department, with the addition of Michelle Walsh as creative director and Mike Fritz as senior art director.
Walsh was formerly creative director at Publicis Mojo Melbourne and wrote the majority of the Toyota AFL Legendary Moments commercials, as well as producing work for major brands including Tourism Victoria, Peters, Nike and Australia Post.
Fritz was previously at at DDB Melbourne where he worked on Westpac, Telstra, Don and Devondale Dairy.
The pair said they are “thrilled” to be joining the Leo Burnett team and “hope to be able to help them add to their ever-growing list of awards.”
Chrissie Swan joins Nova
Chrissie Swan is set to return to radio, joining Melbourne’s Nova 100 breakfast show in 2016.
Swan has been a regular on Nova 96.9’s Fitzy & Wippa show and previously co-hosted breakfast on vega 91.5 (now SmoothFM).
Swan was controversially replaced on the Kiis 101.1FM breakfast slot with Matt Tilley in November 2014, who partnered up with host Jane Hall. Last week the Australian Radio Network announced Hall would be leaving at end of the year.
Louise Higgins, NOVA Entertainment COO said: “We are delighted that Chrissie Swan will be joining Nova 100 next year. Chrissie’s relatable style and quick wit makes her the perfect choice for breakfast and will put us in a strong position for success in 2016.”
Marketing awards dominated by sport
This year’s Australian Multicultural Marketing Awards are sport dominated, with the Australian Rugby League Commission, Football Federation Australia and Netball Australia all announced as finalists in the awards to be held at the Sydney Opera House on October 12.
Other finalists in the 26th AMMAs include St George Bank, NRMA Motoring & Services and TAFE NSW.
Chief Executive Officer of Multicultural NSW, Hakan Harman said: “The high number of entries from sporting organisations this year demonstrates how engaged Australian sporting organisations are in promoting multiculturalism. "
Initiative Melbourne hires strategy director
Initiative Melbourne has announced Lyndelle O’Keefe as strategy director, a newly created role at the agency which has recently picked up ME Bank and Tourism Tasmania accounts.
Most recently O'Keefe was strategy director at Initiative Perth and has previously held posts at Zenith Media, Mediacom and Slingshot Media.
"We’re extremely fortunate to have Lyndelle joining our team,” said Initiative Melbourne managing director Stephen Fisher. “Lyndelle will not only bring admirable and proven strategic skills, but also leadership and mentorship to the team. Coupled with an ability to form close partnerships with clients, her talent is a rare mix.”
O’Keefe starts work in her new job this week.
Pureprofile extends profile base with new partnership
Marketing technology company Pureprofile has signed an agreement with data management platform Lotame, extending the company’s profile base and access to first party data.
The partnership will allow Pureprofile to create millions of unclaimed profiles and deliver finely tuned, “personalised” advertising campaigns.
Pureprofile CEO Paul Chan said: “The agreement complements our existing partnerships, including ProductReview.com.au, allowing us to collect valuable data from these sites and monetise it innovative new way.”
In an interview with the Australian today, Chan said the rise of ad blocking is the “best thing to happen to the ad industry for years, forcing marketers to be more transparent.”
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