Network Ten aims to defeat adblockers with new partnership
Network Ten has partnered with Brightcove technology, a provider of cloud services for video, to deliver ad-supported video experiences on its online video catch-up and streaming service, tenplay.
The selection of Brightcove Once expands Network Ten’s existing use of Brightcove’s Video Cloud, showcasing industry support for server-side ad insertion (SSAI) and building broadcast-like viewing experience for users.
Dentsu Mitchell promotes Carla Bradshaw
Dentsu Mitchell has promoted Carla Bradshaw to the newly created position of national head of marketing and partnerships. Shewill be responsible for marketing for the agency, working closely with the Dentsu Aegis Network’s corporate comms team and the executive leadership Team to build the profile of the brand, its people and its work. Bradshaw has more than 20 years’ experience in the media industry and joined Dentsu Mitchell in 2008.
Pacific Magazines partners with digital food brand
PacMags has announced an Australian and New Zealand partnership with digital food brand, Allrecipes.
Allrecipes is a global brand serving 24 countries in 12 languages, which connects people with recipes, ideas and tips for everyday and occasional meal solutions. The partnership will build on Pacific’s food portfolio.
Foxtel hires former Austar and News Corp exec
According to the Sydney Morning Herald, Foxtel has hired Deanne Weir to boost the Pay TV's content, ahead of a potential merger with Fox Sports and a $8 billion IPO later this year.
Weir will manage the relationships with Disney, the BBC, Discovery, Viacom and NBC Universal.
Saatchi & Saatchi win Aussie wine startup
Vinomofo, a wine site, has appointed Saatchi & Saatchi Melbourne as the Australian start-up's creative agency, following an "extensive and widely competed" strategic and creative pitch. Vinomofo says it is not just a retailer, rather a wine experience that offers consumers curation and value.
Oak launches branded game
Parmalat and The Monkeys have created a game to find the least hungrythirsty person in Australia for the launch of Oak’s latest flavour, Strong Iced Coffee.
The game, The Most Decisive Game Ever, can only be played once a day at 3pm – when people are feeling the most sluggish. Branded games are increasing in popularity with advertisers, with Boost Juice launching its own last week.
Mamamia selects Krux to deliver smarter data solutions
Krux, the data management platform, has announced its partnership with women’s network Mamamia to drive data-based relevant and valuable advertising, content, and commerce experiences to its female audiences.
With the implementation completed ahead of schedule in just four weeks, Mamamia has analysed its various data sets using the Krux DMP across its multiple sources and now has a holistic view of its audience segmentation, including content consumption preferences, usage patterns, and interactions with its content.
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