Netflix is getting government funding to make a television series in Victoria called Clickbait.
The federal government will provide $4.9 million and the Victorian government will also support the production through Film Victoria's Production Incentive Attraction Fund.
The deal highlights the need for more content creation as more content owners, such as Disney, launch their own streaming media platforms and keep their deep archioves of entertainment to themselves.
Clickbait is an 8-episode character-based thriller which explores the ways in which our most dangerous and uncontrolled impulses are fuelled in the age of social media.
The mini-series will start seven months of production and filming at Docklands Studios Melbourne and various locations around the city later this year.
Clickbait, co-created by Victorians Tony Ayres and Christian White, will be produced by Melbourne-based Matchbox Pictures and Tony Ayres Productions together with UK production company Heyday Television for Netflix and NBCUniversal.
"Securing this production will bring more than $36 million of new international investment to our shores, engage around 540 cast, crew and extras, and use the services of around 290 local businesses," says Federal communications minister Paul Fletcher.
Clickbait follows news of the federal and Victorian governmnets partnering to secure Paramount Television and Anonymous Content's 10-part adaption of best-selling novel Shantaram to film in Victoria.
It also follows recent high-end television productions in Victoria, including season four of AMC's Preacher, Stan Originals' Bloom, BBC co-production The Cry, Foxtel's Wentworth and Nine's HALIFAX: Retribution, which is currently filming in Melbourne.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.