Strategic insights consultancy Nature has appointed Aliya Hasan to the newly created strategy director role, based in Melbourne.
Hasan brings with her 20 years of strategic planning experience, most recently at The Media Store, where she was head of strategy, working on some of Australia’s biggest FMCG, automotive and services brands.
Her expertise includes a diverse skillset across brand and creative strategy and integrated communications planning. Her work has been recognised across multiple Cannes and Effie Awards.
As a director at Nature, Aliya will elevate its end-to-end brand strategy offer, from development through to inmarket evaluation, through her extensive strategic planning expertise and skills.
Nature founder and managing partner, Chris Crook, said: “Bringing Aliya on board marks the beginning of a new chapter for Nature. We are so excited to not only have Aliya and her incredible talent, but to further progress our strategic thinking and creative strategy.”
Nature partner and brand lead, Paddy Cain, said: “This new strategy director role will push us beyond our already strong brand credentials and provides our clients with access to the best insights and strategic thinking. We’re looking forward to working with Aliya and welcoming her to the business.”
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