Naked Communications is to enter the Middle East market, opening up shop in Dubai with Photon Group stablemate Belgiovane Williams MacKay (BWM).
The joint venture will be called BWM Naked, and will leverage BWM's presence and clients in the region, where it has had an office since 2007.
The move follows Naked's Australian outfit recently merging with fellow Photon agency BellamyHayden, as chief executive Jeremy Philips sets about "significantly" reducing the marketing services group's agency headcount.
The two agencies already work together on an informal basis - in Australia common clients include Telstra - but the Middle East venture marks the first time the relationship has become official.
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