NAB has launched a new campaign encouraging small and medium businesses to ‘Make Ideas More’.
The campaign, which rolls out nationally, brings to life the bank’s longstanding More than Money brand platform.
This latest iteration celebrates the ingenuity of business owners across the country as business confidence returns to the highest levels seen since 2010 in the NAB Monthly Business Survey and businesses are re-hiring, ramping up production and creating new jobs.
“We understand how passionate Australian business owners are and wanted to celebrate their creativity and ability to make ideas more," NAB general manager marketing, business Elly Bloom says.
"This is a commitment that NAB is here to support them in bringing those ideas to life via our team of business experts being our 6000 business bankers, specialists and support staff around the country.”
The campaign launches with a film that highlights the ability of business owners to see opportunities that others don’t, to see ideas that are hiding in plain sight, and ultimately, the ability to make ideas more.
“Ideas are at the core of every successful business of every size," Clemenger BBDO executive creative director Richard Williams says.
"We wanted to remind businesses of the power of ideas and that NAB has the expertise to make them so much more.”
“Business is key for the future success of Australia. This is how important they are," Mindshare managing director Christian Solomon says.
"NAB recognise this and celebrate it consistently. Make Ideas More was used as a way to support businesses to think creatively, adapt, and grow.”
Credits
Client:
Suzana Ristevski - Executive, Group Marketing
Elly Bloom - Executive, Business & Private Bank Marketing
Faycal Ben Abdellaziz - Head of Group Brand
Simon O'Connor - Head of Agri/Metro Marketing
Sue Brailsford - Senior Consultant, Brand Management
Daniel Hill - Senior Consultant, Brand Management
William Leabeater - Senior Consultant, Agri/Metro Campaign Management
Ben Knighton - Manager, Brand Campaign Delivery
Tiffany Duck - Consultant, Brand Campaign Delivery
Alastair Sykes - Consultant, Brand Campaign Delivery
Susanna Hondrokostas - Manager, Brand Identity
Samir Elbelli - Consultant, Brand Identity
Creative Agency: Clemenger BBDO
Media Agency: Mindshare
Production:
Production Company: Photoplay
Director: Byron Quandary
Executive Producer: Oliver Lawrance
Head of Production: Emma Thompson
DOP: Thom Neal
Editor: Byron Quandary
Online & Post Production: White Chocolate
Music Supervision: Level Two Music
Sound Studio: Rumble Studios
Sound Engineer: Tone Ashton
Casting Company: i4casting
Casting Director: Joseph Wijangco
Stills Production Company: Photoplay Photography
Photographer: Chris Budgeon
Producer: Ross Colebatch
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