We've given you AdNews' top ten news stories of the year, but what were the opinions that make you stop and think? Find below the most read opinion pieces this year, covering a range of topics from getting the most of out social strategies to a piece comprised of mostly Beatles references. Enjoy.
Danny Bass gets back at Spotify with help from his friends
Group M honcho Danny Bass gets back at Spotify with help from his friends. Spot how many references he crams in there.
Mark Pejic's predictions for 2014
MediaCom boss Mark Pejic shares his predictions for 2014. He reckons branded content, native advertising and increasing partnerships between brands and adland are where the money's going.
The media's responsibility around MediaCom
It's a week since the news broke of the investigation into MediaCom around the over-reporting of TV audiences for some of its key clients and AdNews editor Rosie Baker looks into the media's responsibility when it comes to reporting such events.
Pay to play - the new Facebook paradigm
Since Facebook listed organic reach from posts on company pages has plummeted. It's all about the money and brands will have to rethink social strategies, says MEC's Thomas Lyngsfeldt.
Will Cadbury’s new media strategy bring it joy?
Marketers Kirsten Victory and Kellie Newstead from the Ehrenberg-Bass Institute take Cadbury's $7 million campaign apart chunk by chunk.
Having balls in the creative department when you don't have any
Women have a uterus, and most of them want to put it to use sooner or later. Whybin/TBWA's Cannes-winning copywriter Tara Ford on women, babies and inner cojones within advertising agencies.
UM's Young Spikes Nelson Demartini and Hannah MacAuslane are still searching for Chilli Mud Crab. But they have found that 2Pac is still alive and outdoor ads are great for getting the youth of Tokyo to the zoo.
Journalists, broadcasters and publishers: please consider this about Robin Williams
Three years ago the father of AdNews journalist Sarah Homewood took his life. Now a community ambassador for R U OK?, Sarah has a few things on her mind about the media reporting around Robin Williams.
Media rants: Chris Mitchell on digital evangelists and mobile pant dropping
Naive digital evangelists have created a "pro-cyclical train wreck" for publishers. Editor-in-chief of The Australian Chris Mitchell throws a few jabs and implores all to "keep your pants on with mobile".
Transparency: A response from the much maligned
OMD's Dan Robins hits back at claims made about transparency - or lack of it - within digital media. He says talk of brands bringing programmatic in house is mostly wide of the mark and thinks hybrid models have not had enough exposure.
For more news:
OMD takes Qantas media account
Coles ordered to pay $10 million in overcharging saga
Macquarie and Fairfax make radio merger deal
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.