Australian radio has grown its audience to 81% of the population, according to Infinite Dial 2024 Australia released today by Commercial Radio & Audio (CRA) and Edison Research.
The eighth annual report, presented at a webinar by Edison Research president Larry Rosin and CRA chief commercial officer Jo Dick, also found Australian radio’s reach is five times larger than ad-supported music streaming such as Spotify, with just one third of Spotify listeners able to be reached by advertising.
Radio is the top choice for in-car listening, with 88% using it as an audio source in cars, and in-car streaming radio listening has risen 75% in two years.
The report also showed smart speaker ownership in Australia has doubled in four years, now matching US adoption rates, with 65% of owners listening in the past month.
Dick said that the number of 25-54 year olds listening to radio online has more than doubled in the past three years, demonstrating audiences are embracing the way radio and audio fits into their lifestyle.
“The results show Australian radio continues to go from strength to strength, delivering content to audiences whenever and wherever they choose to listen,” she said.
Rosin said the Infinite Dial 2024 Australia study demonstrates the strong global position of the Australian audio industry, with robust engagement across different platforms, including traditional AM/FM/DAB+ radio, online radio, and podcasts.
“These findings underscore the industry's ability to adapt and innovate, providing diverse and compelling audio content for listeners," said Rosin.
Morning radio show listenership reached a record number of 7.19 million in GfK Survey 3 2024.
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