Lifeline’s campaign You’ve Got 30 Seconds to Save a Life continues to gain support from corporate Australia with more brands donating 30-second media placements and financial support to help Australia’s leading suicide prevention service fill a $5 million fundraising gap.
Australian household brands such as Chemist Warehouse, Budget Direct, and Kimberly Clark, have this week joined media and technology companies including TikTok, Channel 7, Channel 9, The Guardian, Spotify, ARN, Nova Radio, Nine Radio and Bauer all pledging 30-second units of support or providing a monetary donation.
"We are proud to donate a chunk of our prime media space to support Lifeline, an organisation that needs Australia’s support right now, more than ever," Budget Direct chief marketing officer Jonothan Kerr says.
"When we heard Lifeline is now receiving a call for help every 30 seconds, we immediately decided to step up and help Lifeline raise vital funds to keep the lines of connection open.”
Chemist Warehouse director Mario Tascone says the company wanted to support the work Lifeline is doing, particularly during these uncertain times.
"As soon as we heard about the 30 Seconds to Save a Life campaign, we wanted to jump onboard to support and we hope that the airtime we’ve donated, will help Lifeline reach their fundraising target," Tascone says.
These organisations join Lifeline’s national partner Woolworths and foundation brands such as Uncle Tobys, Bunnings, Officeworks, Old El Paso and Haagen-Dazs.
Westpac has extended its support to Lifeline with St George Bank, Bank of Melbourne and Bank SA also donating prime time placements.
The campaign launched last month in a bid to support the demand for the not-for-profit organisation's services which have become greater than ever, answering calls for help every 30 seconds.
"We’ve been overwhelmed by the need for our service following the bushfires and coronavirus, but equally we’ve been overwhelmed by the support we’ve received from corporate Australia," Lifeline chairman John Brogden says.
"It's wonderful to see large organisations coming onboard to help their fellow Australians, during these challenging times.
"Thanks to support we’ve received from corporate Australia, our 30 Seconds to Save a Life campaign, has been a feature on our TV screens, and heard on the radio every night.
"This is the kind of exposure Lifeline needs to raise the funds we need ensure we can answer every call for help. We hope to see it continue with more businesses jumping on board."
The campaign is still open and looking for further support from corporate Australia to help Lifeline reach its target of raising $5 million.
Organisations interested in donating some 30-second placements to Lifeline to help the organisation answer a call for help every 30-seconds, please contact 30seconds@thinkerbell.com.
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