GroupM agency Mindshare has extended its partnership with the University of Melbourne for another three years.
The partnership includes an expanded remit tapping into Mindshare’s transformation consultancy and connections planning capabilities to deliver on key growth areas for the University of Melbourne.
“Mindshare has proven to be a valued and trusted long-term partner of the University of Melbourne," University of Melbourne global brand & marketing director Ai Lin Macdonald said.
"With the extension of our partnership, we look forward to their continued support in our ambitious goals to engage our student base in new ways and advance our digital experience transformation."
Mindshare Melbourne will operate as a central APAC hub for the university, leveraging the Mindshare network across APAC to provide localised support to help support engagement in the APAC region.
The extended partnership will also tap into GroupM’s Data & Tech consultation Acceleration and Choreograph.
Mindshare will closely collaborate with the University of Melbourne's communications & marketing team to support their digital transformation program.
This will leverage marketing technology to more relevant course opportunities to potential students and other associated information across the University’s broad ranging curriculum.
Mindshare Melbourne managing director Christian Solomon said over the past year, the agency has been working closely with University of Melbourne on its journey towards digital maturity.
"The brilliant team at the University are pushing forward their digital transformation at speed and we are proud to continue the partnership delivering Good Growth," he said.
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