Volvo and agency partners Mindshare and WhiteGREY won the prestigious Grand Prix at the 2019 MFA (Media Federation of Australia) Awards.
Mindshare and Bohemia Group dominated the list of winners, scoring four wins each on behalf of clients Volvo and Foxtel, and News Corp, Aspen Pharmacare and Ozmosis / Rip Curl respectively.
Nolan Yu and Max Learmont, who won the NGEN category in 2017, once again took out the NGEN Award, with their entry Walk A Mile in Their Boots for UnLtd charity BackTrack. The NGEN Award recognises the talent of young media agency executives with less than five years’ experience.
Carol Morris (former head of the MFA), Stuart Bailey (chief digital officer at PHD Australia) and Vince Meoli (commercial director at Hyland) were recognised with Industry Contribution honours.
Anthony Fitzgerald, the former CEO of MCN and Director of Sales at Seven, was inducted into the Hall of Fame.
MFA CEO Sophie Madden: “The MFA Awards’ renewed focus on effectiveness is a key part of the MFA’s commitment to demonstrating media agencies’ contribution to achieving tangible, long-lasting results for clients."
The 2019 MFA Awards winner:
Grand Prix – Sponsored by Seven West Media
Volvo Australia, Omtanke: Rethinking Volvo, Mindshare and WhiteGREY
Behaviour Change
Foxtel, Fox Sports: Monty’s Wicket Warnings, Mindshare
Best Use of Real-time Marketing
News Corp, The News in Colour, Bohemia Group
Collaborating partners: M&C Saatchi
Business Impact – Sponsored by Google
Volvo Australia, Omtanke: Rethinking Volvo, Mindshare and WhiteGREY
Partnerships – Sponsored by Facebook
Specsavers, The Test Experts, Initiative Australia
Brand Impact – Sponsored by SBS Media
Aspen Pharmacare, Get back to your Asian adventure, Bohemia Group
Collaborating partners: Ogilvy Health
Best Use of Innovation in Media – Sponsored by MOVE (OMA)
Foxtel, Fox Sports: Monty's Wicket Warnings, Mindshare
Best Use of Technology
VOTE, PHD
Long-term results – Sponsored by Network Ten
Aspen Pharmacare, Creating Travel FOMO drives long-term growth for Gastro-Stop, Bohemia Group
Collaborating partners: Ogilvy Health
Best Use of Data & Analytics – Sponsored by OzTAM
Coles, Setting a new benchmark for effective media measurement, OMD
Collaborating Partners: Beatgrid, Brand Metric Measurement, Lewers, Technology Provider
Best Use of Content – Sponsored by Ad Standards
AncestryDNA, The DNA of shared milestones, OMD
Bravery – Sponsored by SCA
Ozmosis / Rip Curl, Leveraging scars as a media channel: Pay with pain, Bohemia Group
Collaborating Partners: M&C Saatchi Group
NGEN – Sponsored by UnLtd
Walk A Mile in Their Boots, Nolan Yu (OMD) and Max Learmont (M&C Saatchi)
Pro Bono/Cause Marketing Incentive – In recognition of Pam Lane
OMDonate continues!, OMD Australia
Agency Talent & Culture – Sponsored by Foxtel Media
Initiative Australia
Hall of Fame
Anthony Fitzgerald
Industry Contribution
Carol Morris
Vincenzo Meoli, Commercial Director, HYLAND
Stuart Bailey, Chief Digital Officer, PHD
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