Liam McCarten has been named VP of sales, APAC, for programmatic advertising platform StackAdapt with an initial focus on Australia, New Zealand, Southeast Asia and Japan.
McCarten joins after working at Meta for the past nine years, holding sales leadership roles in New York, London and Singapore. Most recently, he held the role of director, global business group APAC, leading the health, beauty, luxury and technology verticals.
Vitaly Pecherskiy, StackAdapt CEO and co-founder, says as a growing global technology company, StackAdapt sees tremendous opportunity in the APAC market.
"We are excited to welcome Liam to the team to help us scale in the region,” he says.
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