Digital product and user experience agency Frank Digital, a Jaywing company, has been appointed by property developer Meriton to deliver a new corporate platform to improve user experience and lead generation across core business units.
With a focus on generating high-quality leads, the new Meriton digital platform incorporates a user interface designed to streamline sales processes and improve conversion rates.
Frank Digital created a series of modal forms that are integrated with Meriton's new Salesforce CRM platform to capture essential user data and are directed to relevant departments.
Frank Digital also integrated individual landing pages for Meriton Parking, Meriton Energy, and Built for Rent Apartments, with consistent branding and a unified design across the site.
The redesign features a modernised navigation system showcasing Meriton's services, sectors, and story, coupled with a site-wide search function to make it easier for users to locate relevant property listings or information.
Frank Digital refreshed the site's visual identity, expanding the brand’s colour palette and introducing a secondary typeface to complement the existing identity. The implementation of a WordPress CMS allows Meriton's teams to easily update the site as the company’s property and service offerings continue to grow.
Meriton company director James Sialepis, said Frank Digital played a pivotal role in Meriton's digital transformation, leading the development of the new website with creativity and vision.
"The site is set to significantly enhance how we connect with our customers, showcase our impressive pipeline, and improve the user experience across all our business units," he said.
"The Meriton team has been incredibly impressed by Frank Digital's commitment to the project, their attention to detail, and their innovative approach. We are excited about this site's potential in supporting our continued growth.”
Frank Digital's head of studio, Nicole Geekie, said designing and developing Meriton's new website was an exciting challenge.
"We had to strike a balance between maintaining the brand’s legacy while modernising its digital presence to cater to today's users," she said.
"Our focus was on creating a seamless user journey across all devices and business units, offering a consistent brand experience while implementing the necessary tools for Meriton to generate leads.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.