In a media pitch worth nearly $20 million, the finish line for the Mercedes-Benz Australia/Daimler account is in sight – with just two media agencies in the running.
AdNews understands that MEC has been knocked out, with incumbent Omnicom's Foundation still in alongside a Publicis/VivaKi offering – which could be Match Media, Starcom or ZenithOptimedia.
According to Nielsen, the account is worth $17.9 million.
In other pitch news, ZO won Singapore Airlines in a global pitch. ZenithOptimedia's CEO Ian Perrin said the win is "fantastic” for the business. He also said it was its programmatic offerings which helped seal the deal.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.