Independent media agency MediaSmiths has been appointed to handle the media account of national homecare provider Just Better Care.
Just Better Care is one of the largest accredited providers of in-home care in Australia, delivering personalised support services for people who are ageing or living with a disability.
As part of the partnership, MediaSmiths will manage both offline and digital media for the brand, while also supporting its Just Better Care regions nationally.
MediaSmiths managing director, Angela Smith, said: “Just Better Care is a leader in providing services for the disability and aged care sectors, and we look forward to working with the company to enhance its media offering.”
Just Better Care Australia chief operating officer, Alison Chandler, said: "We have ambitious plans for delivering more services to more people across Australia and we are confident that we have found the right partner in MediaSmiths to help us achieve these goals.”
The Just Better Care appointment comes off the back of a number of client wins for MediaSmiths including the Australian Dental Association, Ray White Real Estate Paddington and Woollahra, and Odoo.
The appointment is effective June 1, 2022.
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