MediaCom has a decent chance of winning a Media Federation gong this year with no less than nine entries making the finals.
Match Media and UM are neck and neck as finalists in six categories each.
The three agencies have 21 of the 56 finalists between them.
Now in its 16th year, Brett Dawson, the Media Federations Awards chair and managing partner at Bohemia said the statandard of entries "confirms the growing influence the media function has on content, technology and marketing at large. We deliberately turned up our focus on recognising the work that has demonstrated return on investment and value creation for clients. Congratulations to all the finalists.”
See the full list of MFA Awards finalists below:
Automotive
• Kia Motor Corporation, Game On, Initiative
• Toyota Motor Corporation Australia, Megafactories Toyota Australia: Built by People, TMS
Beverages
• Campari Group, Wild Turkey’s Man of the Moment, Match Media
• Carlton and United Breweries, VB Knock Off, MediaCom
• Frucor Beverages, #VTakeMeToFMF, OMD
Finance/Insurance/Government/ Corporate & Real Estate
• Department of Social Services, Australian Government, XTL, UM
• ING Direct, Spend Your Lunch, UM
• Motor Accident Commission, Promoting an Artist not an Ad, MEC
Clothing/Cosmetics & Retail
• Bookworld, Taking Bookworld into the Real World, Ikon Communications
• IKEA, Unlocking the Potential of IKEA Family, Match Media
• Energiser Australia, Turning Banana Boat into a Travel Agent for Summer Fun, PHD
• Muffin Break, Daily Cup, Slingshot
Food & Grocery – Sponsored by the Advertising Standards Bureau
• Kellogg’s Australia, Nutri-Grain Fuel On Skate Park, Mindshare
• Nando’s Australia, #MangoGate, Match Media
• Proctor & Gamble, The Kiss Debate, MediaCom
• Proctor & Gamble, Ambi Pur: Helping Housemates Breathe Happy, MediaCom
IT & Consumer Durables
• Boost Mobile, Stay Living, The Monkeys
• Canon, Eye vs Eye, MediaCom & Leo Burnett
• Samsung, Catching Up Whenever, Wherever, Starcom MediaVest Group
Media/Entertainment/Travel & Leisure – Sponsored by Oztam
• Foxtel, A&E Manesia, MediaCom
• Foxtel and Eurosport, #Vueltaskelta, MediaCom
• Paramount Pictures Australia, From Cult to Cultural Icon, MEC
• Tourism New Zealand, Every Day a Different Story, Mindshare
Partnership Award
• Coles, One Direction, Powered By Nine
• Energy Australia, The Block, Powered By Nine
• Priceline Pharmacy (API), What’s your Health Age? Seven West Media RED
Pro-Bono / Cause Marketing Incentive – In Recognition of Pam Lane
• Cancer Council New South Wales, Making SPARKS Fly, Match Media
• Smiling Mind, The Smiling Mind of OMD
• The Van Wright Foundation, Starcom MediaVest Group
Best Strategic Launch Campaign – Sponsored by SBS Media
• Boost Mobile, Stay Living: Boost Mobile Relaunch, The Monkeys
• Mastercard, Locally Famous, UM
• Motor Accident Commission, Promoting an Artist not an Ad, MEC
• Optus, RockCorps 13/14, Starcom MediaVest Group
Best Integrated Media Campaign – Sponsored by Multi Channel Network
• Mastercard, Locally Famous, UM
• Proctor & Gamble, The Kiss Debate, MediaCom
Best Use Of A Small Budget (Up To $300,000) – Sponsored by Outdoor Media Association
• Aspen Pharmacare, Bonnington’s Flu Tracker, Bohemia Group
• Department of Social Services, Australian Government, XTL, UM
• Foxtel and Eurosport, #Vueltaskelta, MediaCom
• Nando’s Australia, #MangoGate, Match Media
Best Media Innovation – Sponsored by Nine Entertainment Co.
• Department of Social Services, Australian Government, XTL, UM
• Kia Motor Corporation, Game On, Initiative
Best Demonstration Of Results
• 20th Century Fox, The Book Thief, ZenithOptimedia
• Tourism New Zealand, Every Day a Different Story, Mindshare
• Proctor & Gamble, Ambi Pur: Helping Housemates Breathe Happy, MediaCom
• Toyota Motor Corporation Australia, Megafactories Toyota Australia: Built by People, Driving Consideration, TMS
Best Leverage of Data – Sponsored by Emma powered by IPSOS
• IKEA, A Data Matching Love Story, Match Media
• Qantas, Data Driven, ZenithOptimedia
• Muffin Break, Your Daily Cup: Data Intelligence, Slingshot
Media Owner of the Year
• JCDecaux
• Multi Channel Network
• Nine Entertainment Co.
• Seven West Media
• Val Morgan
Marketing Team Of The Year – Sponsored by AANA
• Meat and Livestock Australia, #back2back
• Officeworks, Team of the Year
• Peters Icecream, Peters Making Ice-creams Australians want
Finalists in the ngen category will be announced in the coming weeks. The MFA Awards Committee and a representative from Grand Prix sponsor RED will choose the Grand Prix winner from among the category winners.
The winners of the 16th annual MFA Awards will be announced at an awards presentation in Sydney on 23rd October at White Bay Cruise Terminal. To purchase tickets to the event visit http://mediafederation.org.au and follow the prompts. Alternatively contact Hadas at Two de Force at Hadas@twodeforce.com.au
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