Netflix tops Aussie satisfaction survey
US-based subscription video service Netflix may not have an Australian service yet, but it has already topped a satisfaction survey of local viewers, according to independent researcher Edentify.
The Australian Financial Review is reporting that Edentify had to “triple check” its latest study of TV viewing habits after finding that Netflix had hit the top spot. It is thought an estimated 200,000 Australian users are using Netflix by sidestepping geoblocking restrictions.
“It doesn't mean the most people are watching it, but it is the highest-rated in terms of its service and how much people like it,” Edentify director Dan Banyard said.
The second-highest satisfaction rating in Australian IPTV offerings was ABC iView, with the report also suggesting the use of internet-delivered TV has hit nearly half the local population, and is still growing.
Netflix meets with media companies
The AFR is also reporting that Netflix has met with Australian media companies about possible advertising schedules, in another sign that the US video service is planning an aggressive local launch.
Netflix senior director for programmatic buying Kathy O'Dowd spent last week meeting with a number of media companies to ascertain how it might buy TV and online advertising space ahead of moving into Australia.
SBS ad boost could take $200m from free-to-air
Commercial free-to air TV networks may be $200 million worse off over five years if the SBS is allowed to boost its prime-time advertising, The Australian is reporting.
Representatives of the Seven, Nine and Ten networks have raised concerns and are seeking an urgent meeting with the Government over plans to increase SBS's advertising, which is expected to be discussed in the Cabinet as early as next week. The proposal could double the amount of advertising SBS screens in peak viewing hours.
Terror too far?
Media mogul Kerry Stokes has raised concerns in The Australian over the risk to journalists from the Government's proposed counter-terrorism laws.
Stokes said the laws, which could see journalists jailed for up to 10 years for disclosing information about intelligence operations, concentrates power of discretion in the hands of one minister.
"It isn't good enough for the attorney-general to be the person who decides whether or not they will be prosecuted," Stokes said to the paper. "The law must be clear that they have freedom to report."
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