Foxtel sales house MCN has undergone another round of redundancies, as the business continues to restructure ahead of further alignment with the pay-TV business.
AdNews understands that the majority of the redundancies, which is believed to have impacted approximately 30 staff within the business, primarily took place in the "back end" of the business.
These mainly include roles relating to data, automated trading and administration. The reduction in the number of these roles is ongoing throughout the industry, as multiple media networks look to find efficiencies for these processes.
"MCN has made some necessary decisions about where we place our strategic investment, so we can best re-orientate the business to thrive in the future media environment," a spokesperson for MCN says.
"Regrettably, this has led to some roles being impacted. We are providing affected staff with support during this time."
Sources claim no impact has been made to the existing sales team at MCN, with the business deciding to cut back in other departments following a strategic review of the business.
The news of the redundancies comes ahead of next week's event, jointly hosted by MCN and Foxtel, which will provide further detail around the future of the sales house.
Earlier this year it was revealed that MCN was close to undergoing its second rebrand in a year, with the sales house expected to be integrated more deeply into the wider Foxtel business.
The front runner name is understood to be simply, Foxtel Media Group, with MCN confirming at the time that it is reviewing the brand.
"As we continue to work closer with Foxtel, the platform and all it's content partners, MCN are reviewing our brand and position in market to better align with Foxtel going forward," MCN CEO Mark Frain previously stated.
"It’s an exciting opportunity for us to look at how we better provide value to our clients and agency partners. The review is ongoing and we’re currently working through the opportunity with our people. We’re looking forward to sharing more once it’s finalised.”
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