McDonald’s has combined two icons to create Nuggies via DDB Sydney n the next chapter of the ‘Together & Lovin’ It’ brand platform.
To close out the brand’s winter campaign, and in collaboration with Creator Studios, DDB Sydney and Macca’s designed and launched the new comfort staples with a teaser campaign across Instagram, Facebook, and TikTok.
Last week, Macca’s fans were directed to the official Nuggies website for the chance to win a free pair of the limited edition Nuggies, the colour and texture of which replicates McDonald’s Chicken McNuggets.
Each pair will be snugly delivered in a large-scale Macca’s sauce tub, perfectly replicating the real thing, across three colourways inspired by classic sauce flavours: Sweet & Sour, Aioli, and Spicy Mayo.
McDonald’s senior brand manager Liz Whitbread said: “From the colour and texture to the sauce tub they’re delivered in – the entire Nuggies experience combines two iconic Aussie favourites.
“More than 10,000 Macca’s fans signed up on the day to win a pair. We can’t wait for the lucky winners to try on their new staple for a comfy night in.”
DDB Sydney executive creative director Matt Chandler said: “This is the kind of idea that was just meant to be. And it’s one that has been a real labour of love for the whole team.”
Credits:
Client: McDonald’s Australia
Creative agency: DDB Sydney
PR agency: Mango Communications
Production: Creator Global
Motion/Stills: helium.film
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.