The UK McDonald’s Christmas advert for 2021, Imaginary Igg, has been described as the big seasonal tear jerker story.
The ad, via Leo Burnett, centres on a girl, Matilda, and her imaginary friend Iggy, a blue-ish monster, and set to the tune of Cindy Lauper’s 1908s hit Time After Time by Mabel.
CMO Michelle Graham-Clare: “Christmas is such as joyous time for children and adults alike – with this year set to be better than ever as families reunite all over the country after a difficult few years.
"We’re confident our advert perfectly encapsulates the magic of childhood imagination which comes alive at this time of year and provides a helpful reminder that you’re never too old to make believe."
“We’re very proud once again to be supporting our charity partner, FareShare through our Christmas campaign, helping those in the greatest need.”
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