Maurice Blackburn Lawyers' brand campaign 'Experience You Can Count On' via creative agency Howatson + Company invites viewers to experience the emotional benefit of working with Maurice Blackburn for themselves.
The campaign highlights Maurice Blackburn Lawyers role of advocating for clients, and supporting them through the complexity of the law and empowering them to turn their individual situations around for the better.
CEO Maurice Blackburn Lawyers Jacob Varghese said: “We have always held true to our belief that the law should serve everyone, not just those that can afford it. Lots of everyday Australians are in need of legal advice but we know that having our lawyers by their side to help navigate their claim makes a big difference.”
Caroline Ruddick, general manager marketing, Maurice Blackburn: “For 100 years our lawyers have been there with our clients, helping and guiding 500,000 Australians to turn their situation around. In their moment of need, we are there to listen, to support our clients and provide the advice they need to make the best decision for their situation.”
'Experience you can count on' went live on Sunday May 22 with a suite of ads across TV, online video and social media.
The campaign also includes OOH, radio and press.
Credits:
Caroline Ruddick, GM Marketing
Michele Sterkenburg, Head of Brand & Go To Market
Marah Houlihan, Brand & Communications Program Manager
Stephen McKeown, Head of Digital
Thomas Tjahjadi, Digital Producer
Megan Simm, Social Media & Content Manager
Lauren Adams, Digital Marketing Specialist
Kate Fisher, Brand Implementation Manager
Eloise Roche, Digital Writer
Re (Sydney and Melbourne) Patrick Guerrera, Global CEO
Sarah Burling, General Manager
Rachel Bevans, Strategy Director
Shannon Bell, Creative Director
Maxine Allen, Associate Design Director
Annabel Cook, Senior Copywriter
Creative Agency Howatson+Company
Media Agency- Half Dome Media
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