The Matildas win over France in the quarter final of the FIFA Women’s World Cup 2023 was the highest rating TV sport program of the past decade.
Finishing with a 7-6 penalty shootout, the game reached more than 7.2 million people on Seven and 7plus, with an estimated average audience during the game of 4.17 million.
The estimated average includes the game’s overtime, which was not captured in the preliminary OzTAM broadcast audience numbers for the game.
The Matildas vs France game’s adjusted average audience of 4.17 million included a national broadcast audience of 3.69 million viewers on Seven (2.62 million in the capital cities) plus 472,000 viewers on 7plus. It is the #1 TV program of the year.
The 472,000 viewers on 7plus makes the Matildas vs France game the biggest streaming event ever seen in Australia.
OzTAM data does not take into account out-of-home viewing at clubs, pubs, sporting venues and other places outside of the home.
According to the preliminary, non-adjusted OzTAM data, the game peaked at 4.43 million viewers on broadcast and dominated its broadcast timeslot, scoring an 81.2% commercial audience share in total people, 85% in 25 to 54s and 91.2% in 16 to 39s.
So far, Seven’s coverage of the FIFA Women’s World Cup 2023 has reached 11.9 million broadcast viewers plus another 2.3 million on 7plus. More than 269 million minutes of content has been watched on 7plus to date.
Seven’s MD for Melbourne and network head of sport, Lewis Martin, said the nation gathered around the screens of Seven to cheer on the country's latest sporting heroes.
“The FIFA Women’s World Cup 2023 has brought Australia together in a way we haven’t seen for years. We can’t wait for Wednesday. Go Matildas!”
The Matildas will now take on England in the semi final, to be played at Stadium Australia in Sydney this Wednesday, 16 August, with coverage on Seven and 7plus starting at 7.00pm AEST.
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