Mash,a few weeks after a $2 million pre-series A funding, has appointed Damien Miller client partnerships & culture director (APAC), Rich Akers as creative partnerships director for Asia and Amy Williams as creative partnerships director for ANZ.
Mash, founded in Australia in 2018, curates bespoke and remote teams, with a blend of industry and local insights, to solve brand challenges.
It is the first major restructure since the company was founded five years ago, with Mash’s remote working model allowing for a spread of leadership across six cities in both Australia and Asia.
Miller joined the creative technology company in 2021 from Vice Media, with his new role tasking him with fortifying Mash's inherent remote-working culture, amplifying the client partnerships team, and fueling the company's expansion across new territories.
Harnessing the fact that APAC markets have contributed 50% of Mash's revenue in the past five years, Thailand-based Akers - who has nearly two decades of creative experience - will further extend Mash's creative services across the region. Having worked with Mash since 2018 as part of the founding team, Williams' new role will focus on project delivery and partnerships across Australia and New Zealand.
Miller said the past two years at Mash have been transformative, with co-founders Natasha Menon and Sarah Churchlow empowering the team to create groundbreaking, culturally intuitive campaigns for clients, and help raise the quality of work for creatives around the world.
"I'm thrilled to collaborate with them and the entire Mash team as we enter our next phase of growth, driven by a shared purpose and a commitment to everyone's success," he said.
Akers said Mash is built around putting culture and people first and that’s what first attracted him to the company.
"Coming from a background of creative roles in startups to agencies across China and Asia, I love the hustle that comes with working on innovative projects in unique markets - and of course talented people!" said Akers.
"As we grow as a company, I believe Mash has an amazing opportunity to capitalise on our momentum in Asia, and solidify our reputation as the region’s go-to for bespoke creative solutions, with Singapore, India and Japan being of particular focus for us."
Williams said over the past five years, she's personally experienced and witnessed Mash empowering creatives to do their best work.
"As we evolve and scale, I am excited to step into this new role to continue connecting forward-thinking organisations with these brilliant creatives, and make relevant and impactful work together," she said.
Menon said Mash are incredibly fortunate to have a leadership team of this calibre as it propels growth across Asia-Pacific, and embarks on the journey of scaling through a new technology platform.
"Although we have a different operating model which requires some unlearning from everyone, we are first and foremost a cultural practice and Damien, Rich and Amy have been integral to our business success to date," said Menon.
"Their collective ability to scale up from large retained clients, and down to fast growing scale-ups across the APAC region all whilst managing a remote creative workforce of over 200 Mashers - is nothing short of phenomenal.
"Mash today operates across 31 countries in a completely remote fashion and everyone understands how they should be playing, thanks largely to these three exceptional humans fostering what makes Mash, MASH through each of our interactions.”
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