Marcus Tesoriero named CCO of The General Store

The General Store has signed creative leader Marcus Tesoriero to amplify the agency's creative, innovation and design offering.

Taking on the role of chief creative officer and based in Sydney, he starts the new role in December. 

Recently departing Dentsu Creative, Tesoriero finishes a successful two-and-a-half-year tenure as ECD across Australia and New Zealand.  

Tesoriero, joining in mid 2020,  helped the BWM Dentsu agency grow back to its former success, merge with Isobar and finally rebrand as Dentsu Creative earlier this year. During his time, the agency won a suite of new business, including the prized American Express account and creatively, Tesoriero helped the agency win a string of international awards. 

Tesoriero joins The General Store at a key point of growth after multiple account wins and new business ventures. The agency specialises in retail and consumer good brands and has built one of the most multi-disciplinary creative departments in the country that spans advertising, architecture, design and technology. 

Matt Newell, partner & CEO of The General Store, said: “Yes, Marcus is a highly awarded creative but what sits behind that is a razor-sharp mind. He’s prolific. He’s observant. And he cares about what he does. It’s a combination that will deliver exciting outcomes for our clients and team. 

“I was also hugely impressed by Marcus’ focus on building creative cultures. There’s a misconception that creative businesses are all beer and skittles. But the pressure to take a blank Google Slides deck and blow people’s minds, every day, is very real. We were looking for someone to help build a creative business that always delivers the goods. And Marcus is that person.” 

Tesoriero said: “I first met Matt and Maddie at the Cannes Lions in 2019, so I knew what fun people they could be to work with. Matt even stated in my contract that I had to give him my orange sunglasses as a part of the agreement – and I thought it was one of the most hilarious things I’d ever seen. How could I not sign on the dotted line?” 

“Fun aside, this is a super exciting time to join The G Store. The culture is great and they are an extremely talented group of people. Their offering is really unique with one of the most diverse creative departments I’ve ever seen.  

“They even have a team of in-house architects! As a creative leader I’m licking my lips to utilise that combined skillset and solve problems in innovative ways for our clients. For me, it’s one of the best places in the country to work right now – and I can’t wait to build on that.” 

Tesoriero is currently ranked #4 ECD in the world for 2022, according to the Bestads ECD Rankings, and ranked #3 ECD in Australia over the last five years, according to the Bestads ECD Rankings. 

The General Store is a multi-disciplinary creative agency and works with major brands including Aussie Home Loans, Barbeques Galore, Breville, Jaycar, Freedom Furniture and Primo. Since celebrating its 10-year anniversary recently, the agency has won Branding & Design Agency of the Year at the AdNews Awards and picked up Studio of the Year at the Sydney Design Awards for the second year in a row.