Brand communications agency Manifest has appointed Katie Harrison group associate creative director.
Harrison's background includes senior creative positions at Wieden+Kennedy, Special Group and most recently Meta. She is also a published author and lecturer on Narrative and Voice at Central Saint Martins.
Harrison's diverse and multi-channel background makes her the ‘perfect fit’ for Manifest’s unified creative team, according to the agency’s global executive creative director, Kostas Karanikolas.
“Katie is one of the most talented creatives I’ve ever worked with,” Karanikolas said.
“She’s an amazing writer with strategic acumen. A true hybrid thinker who comes from the brand world but also excels in participatory campaign work.
"Katie has an impressive track record of delivering culture-shifting ideas across myriad industries, working with brands like Nike, Orange, Chambord and Uber in some of the world’s best creative agencies. The whole team is excited to have her on board.”
Harrison will join Manifest’s ‘24-hour’ creative team spanning studios in London, Manchester, Stockholm, New York and Melbourne.
Harrison said: “After leaving Wieden+Kennedy, I worked with incredible agencies and brands. The world felt like my oyster.
“But when I had my daughter, I began to see a different side of the business. The creative industry is not set up to support mothers. Suddenly I felt like I had to choose between looking after my child or furthering my career. No wonder the ad world is still dominated by men...
“Manifest not only supports me with flexible working, they actively help me support other parents through the positive-impact work we do with Tommee Tippee and Babyganics. So I can grow as a parent, grow my career and change the industry for the better.”
Manifest founder and CEO Alex Myers said: “Like any agency, we live or die by the strength of our creative work, and Katie’s appointment shows our commitment to investment, improvement and innovation in that team.
"We are very lucky to have her on board."
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