M&C Saatchi has launched an in–house consultancy, Micro Agency.
Micro Agency addresses a gap in the market by designing and building bespoke in-house and hybrid marketing capabilities for clients.
The agency will be headed by David Sutherland, who spent five years as general manager of Yes Agency, the in-house collaboration between Optus and Re Group (part of M&C Saatchi).
Sutherland said: “As more and more businesses search for new engagement models from their agency partners, Micro can help provide the right expertise to assist business leaders in the transition towards in-housing or hybrid agency models.”
Justin Graham, group CEO of M&C Saatchi Australia, said: "M&C Saatchi’s market-leading in-house client partnerships have produced great results over the years for some of the country’s most well-known brands.
"The bespoke approach of Micro's hybrid offering builds on these learnings, meeting both the changing needs of the market and our clients in realising their unique ambitions. Dave (Sutherland) has been at the forefront of that journey and we are all excited to jump into the next chapter with Micro."
Micro Agency is already working with Made Group, to help design and build a team of communication specialists, including senior designers and social media managers.
Luke Marget, founder and CEO of Made Group, said: “Micro Agency offers a unique proposition that allows us to build a bespoke team and workflow to handle our creative work, and then leverage the expertise of M&C Saatchi when needed. It gives us the best of both worlds that we couldn’t get with a traditional agency engagement."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.