Local Residential, a Melbourne-based business founded in 2021 that develops and manages communities of apartments built entirely for renters, has introduced new branding that reflects its commitment to community and social responsibility.
Created by Landor & Fitch, a global brand transformation company under WPP, the new brand puts Local at the heart of the suburb, becoming the start of an enduring community dialogue. The work features Melbourne-based artist Jeffrey Phillips, whose illustration style brings to life the communities of Local.
Megan Hondromatidis, head of marketing and communications of Local Residential, said Landor & Fitch did a great job creating a brand identity that the company is “really proud of.”
“Local’s new look and voice represents the communities we’re building. They’re exciting, welcoming and in thriving areas where people want to live,” said Hondromatidis.
“We believe our new identity will resonate with our future residents as we continue to build connected modern Australian communities where your neighbours know your name and everyone feels welcome”.
Trish Folan, GM of Landor & Fitch Australia, said it’s not often you get to work with a start-up with a unique and relatively new proposition to the Australian market that needs a new brand.
“The team’s vision for the brand and passion for what they do make this one of the most exciting and rewarding projects we’ve worked on in a long time,” said Folan.
“We’re thrilled with the results too – we’ve created a brand that is breaking conventions in the market to offer something unique – which is exactly what Local is all about.”
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