Linking humans and machines for Christmas

Chris Pash
By Chris Pash | 23 December 2019
 

Admen Adrian Mills and Matt Lawson are at it again.

This time creating a hard copy cover for a seasons greeting card using sound created by the voices of their colleagues.

Deloitte Digital's 2019 Holiday Card encourages humans to make friends with machines. 

Mills and Lawson, who left McCann Melbourne two years ago for Deloitte, created the cover using human voices as interpreted by machines.

This behind the scenes clip showcases the production process behind the card that went out to clients.

Happy Holidays, from Deloitte Digital. from Deloitte Digital on Vimeo.

“This is probably one of the best ‘behind the scenes’ films of a card that we have produced, this year," says Adrian Mills, creative brand and advertising lead.  

"And I should point out that while we couldn’t afford the great acting talents of Dave Lawson, Matt (fellow adman Lawson) gives us more Lawson, for much less.”

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