Australian franchise business Kwik Kopy has released a national campaign off the back of its new purpose-led brand transformation.
The campaign, We Make Possible, includes On Demand, digital and regional TV ads, along with OOH. As a part of the initiative, a series of localised versions have also been created for the suburbs and towns where Kwik Kopy centres are located.
Created by independent strategic consultancy Brand Council and creative agency, Franky Creative Studio, the campaign coincides with Kwik Kopy’s 40-year anniversary and indicates how the business plans to adapt to the future of a changing print industry and continue to lead in this space.
Kwik Kopy’s CEO Sonia Shwabsky said: “Kwik Kopy has undergone a significant strategic overhaul to define and articulate our purpose, identifying our role as a strong player for SMEs and those with an entrepreneurial mindset looking for local marketing solutions.
“Our new brand statement “We Make Possible” describes our mission to empower entrepreneurs to make their mark on the world and broadens the understanding of our capabilities.
“We are taking Kwik Kopy from being a great company to a truly exceptional one."
Credits:
Creative agency: Franky Creative Studio
Creative Directors: Luke Hawkins and Ben Smith
Designers: Chad Edwards and Monika Domasehenz
Producer: Meredyth Judd
Editor: Marianne Khoo
Sound: Smith & Western Sound
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.