Digital media tech platform, Komli has partnered with Moshtix in Australia in a move that will see it takeover from News Limited as the exclusive ad sales representative for the company.
The deal with Moshtix, a ticketing provider for live music and exhibitions, is effective immediately and will see Komli facilitate long term and large scale relationships with advertisers looking to reach Moshtix's 18-34 age, slightly male skewed audience.
Komli account director Patrick McDonald said this audience is highly lucrative for advertisers of all sectors.
“Through Moshtix advertisers have the opportunity to engage with a highly influential youth audience and associate their brands across all devices with iconic Australian musical festivals and events,” McDonald said.
“This audience is unrivalled in terms of trend and influence.”
Moshtix is a transactional site, meaning that its users are “active consumers.” It has a database of more than one million subscribers and more than 1.5m page views per month.
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