oOh!media, the leading outdoor media group, announced a restructure to promote greater cohesion between its network planning, product, pricing, content, creative, sales, marketing and delivery functions.
CEO Brendon Cook says the aim is simplicity to maximise the company’s unique media proposition and expand a customer-centric focus across the whole company.
“COVID-19 has had a profound effect on the business – it challenged us to work together in new ways and adapt our business at pace to meet the new reality,” says Cook.
“It has also highlighted how we could streamline our service delivery through realigning functions and ultimately enhance our offering to market.”
The role of Neil Ackland, the founder of Junkee, is being expanded, placing further importance on content and to grow the medium into an important public space media, while delivering information and entertainment to consumers.
Ackland, who became part of oOh!’s executive leadership team (ELT) two years ago following oOh!’s acquisition of the digital publisher, now becomes chief content, marketing & creative officer.
The expansion of his role will see Junkee Media and oOh!’s creative and marketing functions merge to become one team.
Cook says oOh!s content and creative proposition is unique in out-of-home.
"We saw an opportunity to leverage this and become a true public space medium under the leadership of Mr Ackland and our talented content, marketing & creative team," he says.
Other changes:
- Tim Murphy appointed to the ELT in the newly created role of chief sales officer, responsible for driving revenues and results for its advertisers;
- Data & Insights, Customer Strategy and Network teams being added to the Product Strategy team, led by Robbie Dery, chief commercial & product officer, to better integrate product delivery;
- Delivery Excellence team now reporting into Noel Cook as chief commercial & operations officer, bringing closer alignment with in-field teams, technology improvement teams and commercial partners; and,
- Nick Vile, general manager of oOh! New Zealand, appointed to the ELT.
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