JOLT repowers out-of-home planning and trading with Spark Intelligence

By JOLT | Sponsored
 

Since launching in the market in 2021 with its digital out-of-home and EV charger network, JOLT has emerged as an innovative challenger in the competitive, often traditional out-of-home media space.

As agencies and brands demand greater insights into out-of-home, JOLT has responded, as the only OOH operator to offer first party data insights, which tap into not only audience mobility across the JOLT network, but their attitudes, behaviours and the ability for one to one engagement.

JOLT has also pioneered the market with an omnichannel offering - combining its extensive digital out-of-home network with its industry-first in-app advertising solution, for a true cross-channel media buy.

JOLT also recognises the growing demand for a sustainable advertising supply chain and the whole network is built on 100% renewable energy.

As a business founded on innovation, JOLT has launched another industry-first in  the out-of-home sector with its  new data platform, Spark Intelligence.

Spark Intelligence brings an audience-led approach to out-of-home, for impression-based planning that provides the same precision and flexibility as digital channels.

For the first time, advertisers can drill down into every impression, ensuring their spend and targeting is impactful. Spark Intelligence harnesses JOLT’s first party data fused with advanced audience analytics, for greater accuracy and efficiency.

Audience mobility

Like digital advertising, out-of-home needs to be highly targeted. JOLT’s new Spark Intelligence platform melds the broadcast audiences of out-of-home, with their EV charging audience, all to ultimately drive efficient campaigns.

All planning and trading with JOLT places audiences at the heart of every decision. This is underpinned by 18 million audience devices, enriched with demographic, behavioural, transaction and geographical datasets. This gives advertisers the ability to precisely identify and target audiences, ensuring brands are reaching audiences in the moments that matter.

First-party data 

These audience analytics are combined with JOLT’s unique first-party data for a holistic, unmatched customer-led approach to planning and trading out-of-home. JOLT has tapped into its own customer data from the JOLT app to provide more refined insights into the EV charging user, giving advertisers a finely tuned picture of their target audience.

Standardised creative, real-time results

Advertisers can take advantage of JOLT’s streamlined out-of-home offering, with a standardised creative aspect ratio for maximum visibility. Screens are fully digital and programmatically enabled to offer advertisers seamless, data-driven campaign execution.

Importantly, JOLT’s network is enabled for real-time optimisation. Every phase - from planning to buying and measuring - is directly powered by audience data, fed in real time, allowing advertisers to reach the right audience at the right time, in the right location. This approach enables more effective, measurable campaigns - advertisers can adjust their offering to make every impression count.

Unprecedented precision and flexibility

The success of Spark Intelligence lies in its ability to truly innovate in the out-of-home sector. Advertisers have long called for out-of-home to be as agile and nimble as digital platforms, able to flex with the market and shifts in audience behaviour. And while the sector has evolved to digital screens and programmatic, its ability to be as dynamic and responsive as digital platforms has been limited - until now.

Spark Intelligence combines the agility of digital with the visibility of out-of-home. The platform provides the tools necessary for advertisers to optimise ad placements, maximise reach and deliver superior ROI. For the first time, brands can make changes, driven directly by insights, in real time - it pairs the precision and flexibility the market has been asking for.

Spark Change

Spark Intelligence signals an important shift in the out-of-home sector.

JOLT’s innovations, including Spark Intelligence and its omnichannel advertising offering, are helping to shift the out-of-home market, changing the way brands harness digital out-of-home.

Its rich first-party data has revealed a growing market of highly engaged EV drivers, making JOLT’s network as highly attractive and competitive for brands looking to double-down on their campaign reach and spend.

And the growth is unwavering, both in EV infrastructure and advertising products. JOLT is now delivering more than 250 million monthly impressions across its ANZ network, as it continues to roll out additional charging stations across Australia and New Zealand, and globally in the UK and Canada.

JOLT also continues to grow its advertising product suite, recently adding video and rich media ads to its in-app solution.

This extensive innovation is helping to drive a fundamental change in out-of-home, future-proofing the sector for advertisers and creating a renewed space for brands to play in a sustainable way.

JOLT’s offering has already helped notch up partnerships with businesses, councils, governments and transport authorities globally – partners with a like-minded vision for a greener future and a deep understanding of JOLT’s advertising promise.

Spark Intelligence and JOLT’s new brand expression, Spark Change, are just the start of a new era for out-of-home, and JOLT’s continued innovation.

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