Global content creator company Jellysmack has signed one of New Zealand’s largest YouTube channels, Living Big in a Tiny House.
Bryce Langston started the 'Living Big in a Tiny House' YouTube channel in 2013 and it has since grown to be one of New Zealand’s most popular.
Langston has 4.33 million New Zealand and internationally based subscribers and 664 million video views from around the world.
Langston's video series explores the very big world of small space design, giving viewers an inside look at tiny homes and the people who live inside them. Everything from an eight square metre apartment in Tokyo to an off grid cabin in the mountain ranges of the Kahurangi National Park of New Zealand.
Jellysmack will work with Living Big in a Tiny House to expand its audience reach and revenue opportunities across Facebook and Snapchat.
With the cost of living going up, and housing affordability going down, the tiny house movement has become even more popular in recent years. This growth has also been contributed to an increase in remote working and interest in more sustainable living practices.
In New Zealand, the movement has only gone from strength to strength, with reports in early 2021, stating that many tiny house builders in the country were already booked out for the remainder of the year.
Langston said: “I have been on this journey for almost a decade now and it has been incredible to see how the movement has grown during that time. It has been a real privilege to travel the world and see the many creative ways people are living big in tiny homes."
“YouTube has been our home for a long time and we have built a really energetic audience. I can't wait to see how Jellysmack helps us expand our reach across Facebook and Snapchat into the future, so we can reach even more people with the tiny house movement.”
Jellysmack Australia and New Zealand country manager, Ezechiel Ritchie said: “The increase in remote working and associated pressures with the increasing cost of living and prohibitive housing prices, has seen this movement explode."
"In New Zealand, the trend of living in a tiny house has been strong for some time, and shows no signs of slowing, which is why Living Big in a Tiny House has been so hugely successful on YouTube."
The signing takes Jellysmack’s collective of New Zealand and Australian creators to 30, just seven months after the company launched in New Zealand.
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