JCDecaux created a green bus shelter takeover to launch Stan Smith sustainable sneakers.
The shelter featured live plants cascading from the top of the shelter and underneath the shelter seat, with the panels painted green to represent the colour of the new Stan Smith shoes.
The JCDecaux bus shelter was located at Westfield Bondi Junction, the retail precinct’s popular epicentre with high pedestrian and commuter traffic.
The adidas campaign also featured across special build street furniture and digital large format sites across Sydney to provide impact, scale and mass awareness for the brand.
The new sustainable Stan Smith sneakers utilise 17 plastic bottles in each pair, without compromising look which has been updated with planet earth inspired embroidery.
“The adidas Stan Smith bus shelter takeover is immersive and high impact to educate commuters on the sustainability of the iconic shoe as they wait for their ride," says JCDecaux head of creative solutions, Ashley Taylor.
"It is just one more example of the boundless creative opportunities in Out-of-Home and we’ve enjoyed working with the adidas team to bring this leafy idea to life.”
The media agency for this campaign was Mediacom and the creative agency iD Collective.
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