JAM TV will be producing both the National Basketball League (NBL) and Women’s National Basketball League (WNBL) from this season.
The multi-season production agreements with the premier men’s and women’s basketball leagues in Australia represents a major development for the sport’s broadcast production in Australia.
For the first time, both competitions will be produced by the one production company; powering the continuing evolution and growth of basketball in Australia through a dedicated media and content strategy across multiple platforms.
It also adds basketball to JAM TV’s growing slate of live sport production which includes AFLW, VFL, SANFL, WAFL, golf, cycling and more.
Cos Cardone, CEO of JAM TV, said: “We have always longed to be involved in basketball, and we’re thrilled to be a part of where it’s heading.
“Our production teams are excited to bring their creative talent, passion for storytelling and live broadcast production expertise to both the NBL and WNBL.
“The global standing of both the male and female elite level competitions here in Australia is incredibly exciting for basketball and sports fans alike. We look forward to adding to that story, and taking the sport to the next level for all fans on various platforms, in conjunction with the NBL, the WNBL and their broadcast and streaming partners.”
Brad Joyner, NBL's chief commercial officer, said: “We’re experiencing unprecedented levels of interest in the NBL.
“Our average TV audience is up 12%, we are engaging with more people than ever before via mainstream media with 8.2% growth, and we reached a total of 225.7 million people through our international broadcast.
“We are extremely excited to be partnering with JAM TV for the production of our games and other shows, and believe our fans will benefit greatly from an enhanced viewing experience and continued world-class level of basketball broadcasting. JAM TV is a premier producer of television in Australia and has great expertise in sports broadcasting. This partnership is a big win for our fans and partners."
Christy Collier-Hill, head of the WNBL, said: “We’re thrilled to be working with JAM TV over the coming WNBL seasons. They understand basketball, and more specifically women’s basketball, and are committed to working with us to produce high quality, engaging broadcasts and broader content. We’re excited to see where this new partnership and opportunity can take the WNBL”.
The NBL Season begins on October 1st, 2022 and will be aired on 10 Peach, 10HD and ESPN.
The WNBL Season begins on November 3rd, 2022 and will be aired on ESPN and streamed on 9NOW.
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