Australian wine brand Jacob’s Creek has launched a cheeky campaign, Call Stumps on Beer.
The campaign is fronted by former Australian international cricketer and fast bowler Brett Lee.
“Whilst I support having a cold beer whilst watching the cricket, when you’re ready to switch nothing beats a beautiful glass of Australian wine," says Lee.
"It’s time to Call Stumps on Beer, friends!”
Eric Thomson, Pernod Ricard Winemakers Global Marketing Director: “As cricket season gets into full swing, the campaign creates a chance to encourage Aussies to switch to trying award-winning Jacob’s Creek wines whilst watching a great Australian sport."
Australia hosts the ICC Men’s T20 World Cup for the first time this year (October 16 – November 13).
Client: Pernod Ricard Winemakers
Media: Initiative
PR: Liquid Ideas
Calling Stumps on Beer campaign creation: FLARE
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