Gaming on websites and apps was popular during April, with audiences rising by 2.7% on the month prior, according to data from Ipsos iris.
This equates to almost 16.6 million Australians aged 14+ using games apps and websites in total.
Men aged 14 to 24 are driving the increase, up +10.2% compared to March, with men aged 65+ rising by +9.1%, and women aged 40-54 up +7.3%.
Lifestyle websites and apps also saw a significant increase in average time spent per person online for the month, up by 8.3%, with Australians consuming 5.17 minutes more on average than the previous month.
The series of breaking news stories surrounding the Westfield Bondi Junction and Western Sydney church stabbings saw Sydney-based news outlets of The Sydney Morning Herald and The Daily Telegraph record online audience increases of around 1 million, the highest ever audiences for these two news brands since Ipsos iris launched in 2023.
More than 20.7 million people used a news website or app in April, reaching 96.6% of online Australians aged 14+.
The chart below shows the News brands’ ranking during April 2024 by online audience size.
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