IPG Mediabrands has won Volvo’s media account, with reported global ad spend of $US500 million.
“Excited to welcome Volvo to our family,” said Eileen Kiernan, global CEO at IPG Mediabrands.
Mindshare was the incumbent.
The Swedish automaker called a global media pitch in August last year.
"We regularly evaluate our agency model and operations to ensure we are equipped with the right technologies, agility, and efficiency," said Volco.
"We have appointed Initiative, powered by IPG, to lead our media strategy, planning and buying, in all regions with the exception of China."
WhiteGREY, which was absorbed into AKQA last year, is Volvo’s local creative agency.
Volvo is known locally for its 2018 project, Living Seawall, in Sydney Harbour with the installation of tiles that mimic the root structure of mangroves.
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